Agri-tech company DeHaat has unveiled its latest brand campaign, ‘Ek Dukaan Sampoorna Samadhaan’, featuring Bollywood actor Pankaj Tripathi. This campaign highlights DeHaat’s extensive range of products and services aimed at positively impacting farmers’ lives by offering tech-enabled, comprehensive solutions throughout the crop lifecycle. The company’s ‘Farmers First’ principle focuses on improving agricultural practices and yields for farmers.
Shyam Sundar Singh, Executive Director & Co-founder of DeHaat, expressed his enthusiasm about the collaboration, stating, “We are happy to have such a renowned actor onboard. His influence and credibility will undoubtedly help us further drive our ‘Farmers First’ vision to empower millions of farmers across the country.” DeHaat serves over 2.5 million farmers across India through a vast network of 14,000 franchise retail stores in 12 states. The company’s services are designed to enhance the quality and quantity of crop yields, providing essential support for sustainable agriculture. DeHaat has also partnered with over 10 global bio agri-input innovators and continues to upgrade its AI-enabled digital tools for personalized crop advisory.
The campaign, crafted by rural advertising specialist Eggfirst, emphasizes DeHaat’s commitment to farmer empowerment. Ravikant Banka, Founder and CEO of Eggfirst, shared his excitement about the project, saying, “I’m amazed to be a part of this agri-revolution journey. Having successfully crafted many rural campaigns, DeHaat is one of a kind, as it evolves farmers’ lives with cutting-edge innovation. Talking about the campaign, I feel Pankaj Tripathi is the right and impactful personality who resonates with farmers effortlessly.”
DeHaat’s initiative with Pankaj Tripathi aims to reinforce its dedication to supporting farmers by providing them with necessary resources and technology to enhance their agricultural practices and yields. This campaign is expected to further solidify DeHaat’s position as a leader in the agri-tech industry, driving its mission to uplift the farming community across India.