1. Innovation and entrepreneurship: In today’s changing world, ABM plays pivotal
    role in identifying the needs of the consumer and according to that developing
    innovative solutions to address the challenges faced by the agriculture sector. The
    ability to innovate and think entrepreneurially is the skillset for the agri professionals.
    By making product which are able able to directly meet the demands of the consumers
    are much needed for both the cnsumers and industry.
  2. Sustainable produce: Consumer preferences have shifted towards the products that
    not only fulfil their needs but also align with the health and must be environment
    friendly. Through modern technologies and sustainable farming practices ABM
    professionals can deveop and supply products that meet the consumer demand. By
    making eco-friendly and healthy products, ABM professionals can enhance consumer
    satisfaction.
  3. Exporting: Agriculture has embraced globalization, creating a high demand for the
    agriproduce in the world. ABM professionals must possess an understanding of the
    international marketplace to thrive I the globalized environment. Knowledge of market
    around the world can facilitate the distribution of the agri produce effectively, thus
    also contributing to the sector’s growth.
    In conclusion, ABM professionals play a very important role in shaping the agriculture sector
    as the agribusiness management education is going under transformation according to the
    changing needs of the consumers. The ultimate need for innovation, sustainability,
    transparency, and ability to navigate the global market creates emerging opportunities. As
    there are challenges in the sector the need for right education, experience, and skills becomes
    an essential part of the process. Agriculture central role in the economy, which creates a
    multitude of the opportunities for agribusiness professionals to make the positive impact, by
    knowing the right needs of the customers which plays a crucial role in shaping the agriculture
    industry.

By Sakshi